TYPOGRAPHY FOR THE PERTH INSTITUTE OF CONTEMPORARY ARTS DRAWS FROM ITS DISTINCTIVE ARCHITECTURE

Summary from the TLDR Design newsletter

The Perth Institute of Contemporary Arts (PICA) rebranded with a new visual identity by local studio Block. Featuring an adaptable theme, "Cultivating the Provocative. Provoking the Culture," the rebrand includes a bespoke typeface inspired by PICA's architecture and a fluid green color palette that reflects the institution's adaptability and deep connection to Perth's artistic fabric.