ADOBE MAX 2024: ALL THE MAJOR ANNOUNCEMENTS AROUND DESIGN AND AI

Summary from the TLDR Marketing newsletter

Adobe launched its Firefly Video Model at Max 2024, integrating AI video creation tools into Premiere Pro and making it easier to extend footage. Frame.io received its biggest update since 2015, with new features to simplify collaboration. New AI-powered features in Photoshop and other Creative Cloud apps, such as automatic background distraction removal, focus on speeding up the design process.