REPORT LOOKS AT THE LATEST TRENDS AND CHALLENGES IN CREATOR MARKETING

Summary from the TLDR Marketing newsletter

74% of brands, driven by the need for creative short-form video content, are increasing their investment in creator marketing this year. Those who spend over $1M annually on creator marketing report that it's their highest ROI tactic. However, challenges remain in measuring results and finding the right influencers. Sponsored content on Instagram is currently the most effective approach, although TikTok is becoming more popular with creators.