"5 VS. FIVE": THE SCIENCE BEHIND THE USE OF NUMBERS IN ADS

Summary from the TLDR Founders newsletter

Research has shown that the way numerical information is presented can significantly impact consumer behavior and judgments. When numbers are displayed in digits rather than words, consumers are more likely to perceive the information as accurate and trustworthy, leading to more positive reactions. This phenomenon, known as the "number format effect," can be particularly important for businesses looking to build credibility and influence consumer decisions.