TLDR Design · MISCELLANEOUS

SNEAKING: THE DECEPTIVE UX PATTERN YOU NEVER SAW COMING

nngroup.com5 min read

Summary from the TLDR Design newsletter

Deceptive patterns undermine transparency and trust in business practices. Sneaking, which includes forced continuity, hidden costs, and sneak-into-basket techniques, is a common tactic for tricking users into unwanted actions. Although these methods may boost short-term growth, they ultimately harm customer loyalty.