TIKTOK LAUNCHES NEW IN-STREAM SHOPPING PUSH

Summary from the TLDR Marketing newsletter

TikTok reports that millions of items have been purchased from nearly half a million merchants and brands over the past year through its in-app shopping feature. As part of its push to boost in-stream shopping, TikTok has launched the “Fall Deals For You” campaign, offering discounts from brands like Dyson and e.l.f. Cosmetics. However, despite efforts to replicate the success in China, Western users remain cautious about shopping directly within social apps.