6 TAKEAWAYS FROM STORYLANE'S DEMO DUNDIES

Summary from the TLDR Marketing newsletter

Storylane's Demo Dundies event successfully reactivated cold enterprise deals by focusing on customer advocacy. By aligning the event with pop culture, specifically referencing The Office, it tapped into an engaged fan base. It maximized reach with shareable content, involving over 100 nominees and panelists to promote the event, and incentivized participation with a $5,000 trip to Paris. The team carefully scripted and rehearsed the event, using costumes and humor to enhance engagement. The event's recording was repurposed for sales enablement, helping close deals with cold prospects.