DIXONBAXI'S FRESH IDENTITY FOR INSTRUMENT MAKER ROLI HELPS CUT THROUGH THE NOISE

Summary from the TLDR Design newsletter

ROLI, known for innovative instruments like the Seaboard, collaborated with DixonBaxi to create a unified brand identity that reflects its mission to "free the music" within everyone. The rebrand features a new logo inspired by piano keys, a flexible color system, and a warm, accessible tone, uniting ROLI's diverse audience of musicians, from beginners to professionals, while streamlining its product ecosystem.