TLDR Design · OPINIONS & TUTORIALS

CAN FACEBOOK WIN BACK GEN Z?

links.tldrnewsletter.com3 min read

Summary from the TLDR Design newsletter

Facebook's popularity among U.S. teens has declined significantly over the past decade, with usage dropping from 71% to 33% as Gen Z prefers image- and video-focused platforms like Instagram, Snapchat, and TikTok. It is adopting TikTok-inspired features to address this, but it's unclear if the changes will attract Gen Z back.