INFLUENCERS ARE POSTING LESS FASHION CONTENT THIS YEAR

Summary from the TLDR Marketing newsletter

There has been a 14% decrease in fashion content posted by influencers in 2024 compared to the previous year. This decline coincides with a significant shift towards video content, with video views increasing by 28% across regions and a 63% rise in views of fashion-related videos on Instagram. Influencers may be adapting their strategies to align with the growing demand for engaging video formats rather than traditional fashion posts.