WHAT FIFA'S NEW CONTROVERSIAL LOGO REVEALS ABOUT THE POWER OF BRANDING

Summary from the TLDR Design newsletter

The FIFA Club World Cup 2025, with 32 teams, is set to take place in the U.S. next summer. It has been surrounded by mystery, controversy, and limited details, raising concerns about player workload due to its expansion. Though criticized for its design, the recent unveiling of the tournament's logo has made the event feel more concrete and less confusing despite ongoing uncertainties.