HOW TO GET STARTED WITH USER-GENERATED CONTENT

Summary from the TLDR Product newsletter

To effectively get started with user-generated content, businesses should focus on building a content marketplace by engaging existing users to create high-quality contributions while tracking key supply and demand metrics. Initially prioritizing demand through strategic distribution, such as integrating UGC into the user experience and showcasing creators, will enhance engagement and ultimately lead to sustainable growth and organic word-of-mouth.