GETTING STARTED WITH USER-GENERATED CONTENT

Summary from the TLDR Founders newsletter

To establish a successful user-generated content (UGC) strategy, businesses should start small and focus on building a content marketplace that balances supply and demand. Initially, this involves identifying and engaging power users who can contribute high-quality content, and then distributing this content to the existing user base to drive demand. Over time, as the marketplace grows, it can become a powerful tool for acquisition, retention, and SEO, providing authentic and niche content that is competitively defensible.