HOW TO WIN BY DOING THINGS THAT DON'T SCALE

Summary from the TLDR Founders newsletter

The concept of "doing things that don't scale" suggests that startups and even established companies can benefit from engaging in non-scalable activities to drive growth, win markets, and delight customers. This approach emphasizes the importance of manual, labor-intensive efforts to solve problems quickly, gain deep insights, and create competitive advantages. Companies like Uber, Airbnb, Grab, Netflix, Zappos, and Looker have successfully employed such strategies to accelerate growth, localize offerings, enhance customer service, and maintain excellence.