MICROSOFT IS ABOUT TO CHANGE HOW COPILOT ADS APPEAR AND TRIGGER

Summary from the TLDR Marketing newsletter

Microsoft reports that Copilot ads have 69% stronger click-through rates and 76% higher conversion rates compared to traditional search ads. The company is now changing how these ads appear under Copilot's responses. It will show fewer ad annotations, with new “ad voice” messaging acting as a transition from the Copilot conversation. Two new generative AI features, diagnostics and performance snapshot, will pilot this month to help advertisers improve campaign health and insights.