‘BLANDING' IS STILL GOING STRONG

Summary from the TLDR Marketing newsletter

"Blanding" is a trend where companies simplify their logos and visual identities. This minimalism typically features flat graphics and muted color palettes, making many brands look similar. Although some businesses prioritize functionality and user experience in their designs, this can lead to challenges in brand differentiation. Recent examples, like PayPal's logo refresh, highlight the ongoing debate about whether this trend undermines brand identity. Critics suggest that while simplicity can enhance digital recognition, it may also sacrifice visual distinctiveness.