BREAKING DOWN THE DIFFERENT TYPES OF PERSONALIZATION

Summary from the TLDR Marketing newsletter

There are 2 main types of personalization in marketing: rule-based and AI-driven. Rule-based personalization allows marketers to create experiences using predefined rules based on user actions or demographics. AI-driven personalization uses machine learning to analyze user behavior in real time, delivering highly personalized recommendations like content or products based on similar customers' interactions. Combining both approaches enables marketers to control specific aspects of user experience while leveraging AI for scalability.