HOW #METOO AND OTHER SOCIAL MOVEMENTS SWAY CONSUMERS

Summary from the TLDR Marketing newsletter

The #MeToo movement affected consumer preferences for gendered products. Sales of traditionally feminine shoes, like pink high heels, dropped by 14.4% after the movement gained momentum. An experiment revealed that women influenced by #MeToo were less interested in high heels, reflecting a rejection of gender norms. The research suggests brands relying on gender-based marketing should adapt to evolving consumer values.