CITRUS BRAND JAFFA RIPENS ITS IDENTITY WITH EARTHLING STUDIO

Summary from the TLDR Design newsletter

Jaffa has refreshed its identity with Earthling Studio to reflect its expansion into other fruit categories. Featuring a revamped logo, bolder color palette, and playful Juice Crew characters, the new look, inspired by the brand's heritage, will be visible nationwide in Tesco stores across packaging, merchandise, and digital platforms.