THE NEW PARIS BASKETBALL LOGO IS A LUMINOUS IMPROVEMENT

Summary from the TLDR Design newsletter

The new Paris Basketball logo, designed by Tyrsa and coordinated by the YARD agency, incorporates the Eiffel Tower into a basketball design, symbolizing the team's connection to the city of Paris. While some criticize the use of the iconic landmark as overly obvious, others appreciate the clear, recognizable identity and the reference to Paris as the ‘City of Light.' The rebranding also includes a custom typeface inspired by classic basketball fonts and Parisian influences.