THE RAMEN BRAND WITH AN INTERVIEW SHOW

Summary from the TLDR Marketing newsletter

immi's TikTok show “Ramen on the Street” asks life questions to strangers while the host wears a ramen costume, which leads many of its viewers to comment things like “I needed to hear this.” The series, which took nine months to go viral, highlights how separate accounts for niche content can build organic growth. Viewers often forget it's a brand-led initiative, helping raise top-of-funnel awareness for immi.