THE ONLY GOOGLE ADS SCRIPT YOU NEED FOR KEYWORD OPTIMIZATION

Summary from the TLDR Marketing newsletter

Running n-gram analyses through Google Ads scripts allows marketers to break down search terms into single words or phrases, providing a clearer picture of performance. This approach helps pinpoint keywords that drive conversions and identifies underperforming terms to exclude. This type of in-depth analysis is vital for optimizing search campaigns and improving overall efficiency once basic improvements are already done.