85% OF REGISTERED VOTERS TRUST PODCASTS MORE THAN ANY OTHER MEDIA

Summary from the TLDR Marketing newsletter

Podcasts are the most trusted format among 85% of registered voters, with nearly half tuning in weekly. About 34% of these voters consume five or more episodes per week, and 30% listen to eight or more weekly. News, society, culture, and history podcasts are the most popular. Additionally, 63% of respondents state that podcasts influence their opinions on current issues, while 78% say they are motivated to learn more.