TIKTOK INTRODUCES SEARCH ADS CAMPAIGN

Summary from the TLDR Marketing newsletter

Search Ads Campaign allows advertisers to reach high-intent audiences with keyword-based ads on the TikTok search results page. This campaign type allows brands to deliver personalized content at critical decision-making moments. Running Search Ads alongside In-Feed Ads typically results in a 20% average increase in conversions, often at a similar or lower CPA. Additionally, 18% of users who initially engage with an In-Feed Ad convert after seeing the corresponding Search Ad.