CORPORATE SWAG WILL NEVER DIE

Summary from the TLDR Founders newsletter

Despite economic uncertainty and companies cutting back on certain expenses, the corporate swag industry continues to thrive, with the US and Canadian market reaching a record $26.1 billion in 2023. The industry's resilience is attributed to its cost-effectiveness and ability to provide a strong return on investment, making it a valuable marketing tool for companies. As a result, the swag industry is often seen as a leading indicator of the economy, with changes in swag spending potentially signaling broader economic trends.