TLDR Product · OPINIONS & TUTORIALS

SHOULD YOUR NEW FEATURE BE FREE OR PAID?

elenaverna.com4 min read

Summary from the TLDR Product newsletter

Freemium strategies are powerful, but deciding whether new features should be free or paid requires careful consideration. Key factors include whether the feature drives retention, has virality, supports paid use cases, or is a commodity, while also balancing complexity and innovation to maintain competitiveness and brand perception.