TLDR · BIG TECH & STARTUPS

HOW SONOS BOTCHED AN APP AND INFURIATED ITS CUSTOMERS

bloomberg.com7 min read

Summary from the TLDR newsletter

Sonos' app launch in May was one of the most disastrous software releases by any consumer technology company ever. The app was released with plenty of bugs and missing core functionality. Sonos predicts that it will fall $200 million short of its annual revenue target. It has postponed two new products until the problems are fixed, which is still expected to take months. The issues were caused by the company ignoring tech debt, disregarding employee warnings, and cutting costs.