SHOULD YOUR NEW FEATURE BE FREE OR PAID?

Summary from the TLDR Founders newsletter

When deciding whether a new feature should be free or paid, companies must carefully consider various factors to maintain a successful freemium model. Features that drive retention, virality, support paid use cases, or are commoditized should be considered for the free tier to enhance user engagement and conversion rates. Additionally, innovative features should not be exclusively gated behind paywalls to avoid weakening the brand perception of the free offering.