SURPRISING LESSONS FROM 20,000 EXPERIMENTS

Summary from the TLDR Founders newsletter

Based on data from over 20,000 growth experiments, adding certain elements to websites, such as social proof, videos, and strikethrough pricing, rarely improves conversion rates. In fact, keeping things simple and straightforward often yields better results. The most effective approach is to focus on the core action you want prospects to take and remove any unnecessary clutter that may distract them from completing that action.