HOW LINKEDIN BECAME INFLUENCERS' HOT NEW VIDEO PLATFORM

Summary from the TLDR Marketing newsletter

LinkedIn has embraced short-form video content, with uploads increasing by 34% YoY. Creators, including popular TikTok figures, are now posting more dynamic content, ranging from business insights to stunts similar to those on TikTok or YouTube. Influencers note that LinkedIn offers more thoughtful engagement and a more responsive audience compared to other platforms.