DANCING TO THE MUSIC: POLAR'S WORK FOR SÃO PAULO SYMPHONY ORCHESTRA IS A MUST-SEE PIECE OF BRANDING

Summary from the TLDR Design newsletter

The São Paulo Symphony Orchestra rebranded with a dynamic identity by Polar, Ltda. that blends the discipline of musical notation with the emotional experience of listening to music. The design includes a flexible logo, an expressive color palette, and a generative system for creating abstract compositions based on musical pieces.