PHOTOS STILL MATTER ON BRAND SOCIAL

Summary from the TLDR Marketing newsletter

Great photography continues to be key to creating memorable brand campaigns, despite the increasing focus on video, with trends on social media often leading to visual homogenization. Micro trends, like bows and jaguar print, come and go quickly, while macro trends, such as film-inspired aesthetics, evolve more slowly. Social media tends to prolong trends, as platforms incentivize the use of proven visuals for engagement.