HOW IOS 18 WILL IMPACT EMAIL MARKETING: WHAT YOU NEED TO KNOW

Summary from the TLDR Marketing newsletter

Apple Intelligence is going to change how emails get sorted, summarized, and displayed. Copy is going to matter more than ever. Images might not be “readable” to the AI. Marketers should adjust their email strategy by auditing subject lines and preheader text for clear and engaging copy, use alt text for images, avoid all-image emails, and use tools like Email on Acid and Litmus to test emails across a variety of devices and light modes.