HOW HELP SCOUT GETS CUSTOMERS

Summary from the TLDR Marketing newsletter

Help Scout's VP of Marketing, Kristen Bryant Smith, details how the company reached $30M+ ARR through content marketing, customer support, and internal alignment. Help Scout set annual goals and plan tactics quarterly, with its 14-member team focusing on creating valuable content that drives organic growth. This approach has made content its top-performing channel. The customer support team plays a key role in embodying the brand and aligns closely with marketing to ensure a consistent customer experience.