SMOOTH SAILING: STUDIO OKER'S WATERY, WAVY LOOK FOR CANOE REFLECTS THE JOY OF CREATIVE EXPLORATION

Summary from the TLDR Design newsletter

Studio Oker designed Canoe's identity, drawing inspiration from Norway's landscapes and the metaphor of exploration. It used deep blue and white colors with a custom wordmark to reflect water's fluidity. The minimalist brand assets, logo symbol, and Caslon Doric typeface emphasize joint exploration, warmth, and playful movement. The website design focuses on reducing CO2 emissions.