HOW GOOGLE GOT AWAY WITH CHARGING PUBLISHERS MORE THAN ANYONE ELSE

Summary from the TLDR Marketing newsletter

For years, Google took the same 20 percent commission for ad transactions that ran through its platform, even though it was higher than what any other industry player charged. The company never experienced any real pricing pressure – despite knowing its fees were higher than competitors' and being aware of customer complaints about its tools – due to its unshakable dominance in the market.