EXPEDIA LAUNCHES TRAVEL SHOPS, TAPS 100+ TRAVEL INFLUENCERS, CELEBS TO CURATE SHOPPABLE STOREFRONTS

Summary from the TLDR Marketing newsletter

81% of Gen Z and 75% of millennials rely on social media for travel decisions. Expedia's new Travel Shops feature allows over 100 influencers, celebrities, and brands to create shoppable storefronts on its iOS app, enabling users to book curated travel experiences. The feature, currently in the U.S., U.K., and Canada, is part of an invite-only release before a 2025 wider launch.