HOW TO USE AI TO INCREASE EFFICIENCY IN YOUR USER RESEARCH

Summary from the TLDR Marketing newsletter

AI tools simplify user research and provide new ways to gather and analyze data. AI can be used to automate the analysis of large datasets, summarize insights from open-ended survey responses and interview transcripts, and more. It enables businesses to scale user research without adding workload while still ensuring a high level of accuracy. This post walks through examples of how to use ChatGPT for survey analysis and Fathom for interview analysis.