DEFYING NORMS AT -21°: HOW COTTON DESIGN WEAVES TECHNOLOGY AND ART INTO BACKSLASH'S VISUAL LANGUAGE

Summary from the TLDR Design newsletter

Cotton Design created a new brand identity for Backslash, using the backslash (\) as a visual motif to symbolize escape and nonlinear thinking. The rebrand includes a custom interactive typeface, \Type, a modified version of Werk Sans, and a website with diagonal scrolling and weaving-inspired patterns, reflecting the organization's fusion of technology and art.