UNREADABLE TYPOGRAPHY IS THE LATEST TREND IN LOGO DESIGN

Summary from the TLDR Design newsletter

Minimalist logo design is giving way to more complex, maximalist trends in branding. Fashion designer Katarzyna Konieczka's new chaotic logo exemplifies this shift, reflecting her gothic-inspired style. Brands like Burberry, Puig, and Loewe, influenced by nostalgia and higher-resolution screens, are embracing unique, personality-driven designs, moving away from the streamlined aesthetics of recent years.