NET PROMOTER SCORE IS A SCAM, HERE'S AN ALTERNATIVE

Summary from the TLDR Marketing newsletter

NPS lacks reliability as it doesn't explain the ‘why,' overlooks neutral experiences, and remains too static. By contrast, quarterly sentiment or "perception measurements" track user sentiment on important topics over time, offering a fuller understanding of customer experience. To implement this, define key categories for your product or service, gather feedback from channels like social media and customer service, apply sentiment analysis tools to score feedback, and organize results by topic and sentiment score.