HOW TO KEEP SDRS ENGAGED

Summary from the TLDR Founders newsletter

To motivate sales development representatives (SDRs) and align their incentives with business outcomes, companies can create a "pipeline club" system that rewards SDRs for generating a certain amount of open pipeline. This system can include various perks and benefits, such as priority event attendance, extra PTO, and personalized gifts, that increase as SDRs reach higher pipeline thresholds. By focusing on pipeline generation rather than just setting meetings, SDRs can be incentivized to find larger opportunities and drive business growth.