‘GO WOKE, GO BROKE' NOT TRUE FOR BRANDS, SAYS GLOBAL ADVERTISING STUDY

Summary from the TLDR Marketing newsletter

Inclusive ad campaigns lead to a 3.5% increase in short-term sales and a 16% rise in long-term sales. Research shows that even clunky efforts to portray diverse groups positively influence profits. Consumers are increasingly drawn to ads that authentically represent a variety of people, with 62% of buyers choosing products from brands that embrace inclusivity and 15% becoming more loyal.