TLDR Design · MISCELLANEOUS
GLITZY NEW FIFA CLUB WORLD CUP LOGO CHANNELS OSCARS ENERGY FOR REBRANDED TOURNAMENT
Summary from the TLDR Design newsletter
FIFA has unveiled a new logo for the revamped FIFA Club World Cup featuring the initials "CWC" abstracted into a football shape, designed to highlight the crests of the 32 qualifying teams. Described as "contemporary" and "minimal," the rebrand aims to elevate the tournament's status. FIFA plans to use the logo and an audio signature featuring Gala's "Freed from Desire" to enhance its connection to football culture.