THE MILLION-DOLLAR SECRET I DISCOVERED ON CANNES' RED CARPET

Summary from the TLDR Founders newsletter

Two years ago, this author had the unique experience of walking the Cannes Film Festival's red carpet as a VIP guest, thanks to winning a Mastercard promotion with a creative video submission. Despite the carpet's surprisingly low quality, the event highlighted a valuable marketing lesson: the significance lies not in the product itself but in the people who use it, demonstrating the importance of showcasing and celebrating customers to enhance brand value.