HYUNDAI CARD'S DESIGN AND BRAND IDENTITY – THE LAUNCH OF ‘OUR TYPEFACE' BY HYUNDAI CARD

Summary from the TLDR Design newsletter

Hyundai Card's bespoke font, Youandi, marked a turning point in South Korean corporate branding. Our Typeface, a recent publication by Hyundai Card, explores the bespoke font's two-decade journey. It chronicles the font's evolution and explores Hyundai Card's design philosophy and commitment to brand identity. It also showcases the company's broader design innovations, which solidified its status as a design leader.