33% OF HOLIDAY SHOPPERS PLAN TO SPEND LESS THIS YEAR

Summary from the TLDR Marketing newsletter

33% of holiday shoppers plan to spend less this year due to high interest rates. Older generations, particularly Gen X, are more stressed about holiday budgets compared to younger groups. Nearly half of shoppers intend to start their holiday shopping by Halloween, with e-commerce expected to be a major channel. 42% plan to shop online and a significant portion of Gen Z shoppers will use social media platforms for their purchases.