DOJ CLAIMS GOOGLE HAS “TRIFECTA OF MONOPOLIES” ON DAY 1 OF AD TECH TRIAL

Summary from the TLDR newsletter

The US Department of Justice's next monopoly trial against Google started on Monday. The trial challenges the tech giant's ad tech dominance. The DOJ is arguing that Google broke competition in the ad tech space by engaging in a systematic campaign to seize control of the tools used by publishers, advertisers, and brokers to facilitate digital advertising. Google profits from both advertisers and publishers, pocketing at least 30 cents of each advertising dollar flowing from advertisers to website publishers through its ad tech tools. The trial is expected to last four to six weeks and may be the most consequential of the monopoly trials Google has recently faced.