SIX POPULAR GROWTH TACTICS … THAT DON'T ACTUALLY WORK

Summary from the TLDR Marketing newsletter

6 common tactics that don't work well — yet growth teams keep going after them. Hefty homepage redesigns, endless CTA color testing, and third-party authentication aren't going to be silver bullets for growth. Instead, focus on tight homepage messaging, select colors based on best practices, and only add third-party auth if it truly improves the customer experience.