PODCASTERS DITCH SHORT EPISODES IN FAVOR OF FOUR-HOUR CONVERSATIONS

Summary from the TLDR Marketing newsletter

Podcasters are increasingly embracing long-form content, with episodes reaching up to nine hours, a trend popularized by figures like Joe Rogan. Despite their length, these podcasts maintain high listener engagement, with audiences often consuming most of the episodes. This shift towards extended discussions contrasts with the short-form video trend. Podcasters see this as a chance to attract listeners seeking in-depth content.